What is a Motivators Assessment?

Motivators are the reason you behave the way you do.  Understanding your career motivations or values as we sometimes call them, is the key to understanding how to engage fully in life, work and play.

The applications for this assessment are limitless. This page will go over the science of Motivators, what the report sections will cover, how to apply it to your career, and more.

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Motivators 101

So what are values and motivators?

These words have many different meanings depending on who you ask, but in terms of our motivation assessments we define values as…

  • A world view
  • What we value positively or judge negatively
  • What we view as important
  • The fuel for getting up and interacting with the world

Values are what drive your behavior, where behavior is how you carry out action.

So for example, lets say you have a Theoretical motivation style, meaning you are driven by learning and seeking knowledge.

But your job is rather uneventful.  You go through the same processes day in and day out.  You’ve stopped learning anything new a long time ago.

How long will you likely be happy working in a position or company where you have little left to learn?  If you knew this about yourself, could you see yourself asking for more of these kind of opportunities in your current job?  Or seek out jobs that have these qualities baked in?


The 6 Motivator Styles

How people are motivated


Courtesy Flickr creative commons user m00by

utilitarianCourtesy creative commons license Rob Lee

10315673394_5a00484335_bCourtesy creative commons license Kerri Lee Smith

social-480x318Courtesy creative commons license Ed Yourdon

US, Afghan troops check on town of YawezCourtesy creative commons license The U.S. Army

6396996311_099109174e_bCourtesy creative commons license paval hadzinski

History of Motivators/Values

The history and science behind Motivators/Values

Origins of The Motivators Assessment

Eduard Spranger was a German philosopher and psychologist.

His research led to identifying 6 types of “value attitudes” which are…

Theoretical: A passion to discover, systemize and analyze; a search for knowledge.

Utilitarian: A passion to gain a return on all investments involving time, money and resources.

Aesthetic: A passion to experience impressions of the world and achieve form and harmony in life; self-actualization.

Social: A passion to invest myself, my time, and my resources into helping others achieve their potential.

Individualistic: A passion to achieve position and to use that position to affect and influence others.

Traditional: A passion to seek out and pursue the highest meaning in life, in the divine or the ideal, and achieve a system for living.

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Bill Bonnstetter continued Spranger’s research applying it to the business community.

He further validated the research, showing that certain occupations require specific “values” for superior performance.

Using the evidence from his research, Bonnstetter developed the talent/career assessment we use today to help people learn more about their work styles and preferences.

Interested In Motivators? Download a Sample Report.

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Parts of Your Motivators/Values Assessment

What You’ll Get From Your Motivators Assessment


Curious what’s inside a Motivators Assessment?  Take a tour and check out what’s included in your report. Download a complete sample here.

A look into WHY you do the things you do.


A visualization of how your motivations compare to the entire population and national mean.


A visualization of which motivation styles are strongest in you and how it compares to the national mean.


A bar graph of your motivation styles compared to the national means.


A breakdown of each motivation style’s keys to managing, training, characteristics and value to the organization.  Download the full sample to see more of the pages in this section.


Applications of Motivators for Your Career

How to Apply Motivators to Your Career

Learn Which Attitudes Drive Your Life, Actions and Decisions

Values drive your every day decisions.

Would you see Twilight if you loathed sappy romance movies?  Would you shop at a bakery if you had a glutton allergy? Would you become a public speaker if you were nervous around crowds?

Then why would you live a life that does not honor your values?

Think about how much more meaning you could get from life once you better understand your motivators.

Things I Value

  • Knowledge
  • Logic over Emotion
  • Order and Structure
  • Power
  • Influence

Things I’m Indifferent About

  • Creative Expression
  • Beauty, Form and Harmony
  • Tradition
  • Rules and Regulations

By Camera Eye Photography – Flickr Creative Commons

Learn to Read and Recognize the Driving Forces in Other’s Lives

How would you like to know how to motivate those around you?

As you learn about the different motivators and values influencing your life, you’ll also pick up on cues your boss, coworkers or friends might have in their own motivators.

For instance, if your boss seems like a Utilitarian type, don’t worry about prettying up the presentations as much as showing practicality and how they’ll get a return on their investment.

On the other hand, if you work for an Aesthetic type, you’ll want to show how the pieces come together, wrap it in a beautiful presentation, and demonstrate how it fits in the overall harmony of the project.

Working to compliment others’ values can go a long way in getting you the promotion you deserve.

Create an Environment That Honors Your Values

How would it feel if your job environment catered to your needs?

How many times has your boss “incentivized” your job performance with something you could care less about?

What if your job could reward you according to the way you prefer to be motivated?

The motivators assessment will give you a solid understanding of the type of environment you’ll be happiest in.  Afterwards, sharing your report with a manager can be helpful in opening up their eye’s to more productive ways of encouraging the best performance from their teams.

How Do I Get My Motivators Assessment?

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